The team at Theory House, a shopper marketing agency in Charlotte, has designed and is activating a great initiative for their grocery client, Food Lion. As part of the retailer’s focus on an improved produce offering, they developed a “Fresh from the Field” sampling tour.

The food truck pictured above will be touring the Baltimore/DC area over the summer months to sample fresh and delicious fruits and vegetables and drive store traffic with coupon offers.

Check out more images and learn about the tour here.

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