AIGA Charlotte and Hoodzpah Design Co. presents a no faff, no fluff workshop on how to start a creative business, build an audience, and grow a client base without selling out or starving. Find the magical crossroads between smart and sexy small business. Low risk, low cost tips, and tricks. Be ready to get your hands dirty. We’ll have worksheets, digital take-home resources for you, a presentation, and Q&A to address your unique needs. We’ll help you with as much one-on-one advice we can during the workshop. There’ll be a lot to cover, but you’ll get a great crash course and walk away with actionable steps to upping your game!
Things you'll learn:
- Business Structure and Legal Stuff
- Creating a Business Plan
- Defining Your Services
- Creating a Budget
- Setting Your Pricing
- Pitching Clients
- Workflow and Planning
- Communication and Presenting Work
- Anything else we can squeeze in that you’d like to know!
The workshop limited to 20 people. Students, freelancers, entrepreneurs, aspiring entrepreneurs, business owners, non-designers, and non-members welcome. Price is $150 per person, and attendees of Amy & Jen Hood's lecture will get a $50 discount.
About the Speakers
Hoodzpah is a branding agency with moxie. We relish in creating things that delight the senses and serve the purpose. We’ve branded hundreds of businesses. We’ve also carried on the torch of brands that have come before us, designing on campaigns and projects for cultural pillars like Google, Disney, Vox Media, and Target. Our modern team is hand-selected per project, to best suit each client’s needs. Each project is spearheaded by the Creative Directors that founded and helm our brand: Amy and Jennifer Hood. We enjoy inserting fresh perspective on challenging projects. Problems welcome. Solutions served hot. Amy and Jen Hood are also co-founders of the creative meet-up Connecting Things that holds meetups in CA, KY, TX, and CO. They also design and sell their own posters, pins, and bandanas via their accessories brand, Odds and Sods. Shine On.