Assuming that creative professionals are not “business-oriented” is highly misleading. Designers, by nature and by education, are the ultimate problem solvers. They are being asked to prove their ability to provide business-focused design solutions on demand. Get inside the heads of your design team with cerebral methods designed specifically for the creative brain and learn advanced techniques for evolving your strategic prowess. In other words, join us as Jeni Herberger discusses "Building Strategy into the Core of the Designer Mind."