Beer & Branding will combine the efforts and creativity of local designers with local home brewers, ultimately culminating in a brewing competition and a design showcase.
In collaboration with NoDa Brewing Company, AIGA Charlotte presents the Sixth Annual Beer & Branding for Summer 2019. At this unique two-part event, designers work with local home brewers to ideate, brew, and design a branding package based on a secret brewing ingredient. This all starts with our event Kickoff, and culminates in a brewing competition and a design showcase where attendees will select their favorite branding packages.
Since the Kickoff serves as the first official meeting for designers and brewers, attendance is mandatory for participation. From there, the objective is to inspire the local beer and design community with a united naming, branding package, and beer product, all while keeping in mind the following aspects: the beer style, the top secret ingredient, the local culture, and the community.
Both the Kickoff and Showcase will be held at the NoDa North End location on 2921 N. Tryon Street. Also, both designers and brewers must register through the AIGA Charlotte website. Brewers and designers will be paired ahead of time and pairs will be announced at the Kickoff.
Registration will be cut off on July 15th. Once registration is full, we’ll start a waiting list in the event that any designers or brewers drop out.
If you’re a designer:
First register for the Kickoff event. You can participate individually, as duos to form one team, or as an agency. If you’re a duo or an agency, at least one member of your team must be present at the Kickoff event. At the Showcase, attendees will vote for their favorite branding packages, with 1st, 2nd, and 3rd place “Crowd Favorites” being announced. All final branding packages will be featured on the AIGA Charlotte website.
If you’re a brewer:
First register for the Kickoff event, and then mark your calendar since attendance is mandatory for participation. Beers will be judged by a select panel of beer experts before the Showcase. At the Showcase, 1st, 2nd, and 3rd place beers will be announced, and the 1st place beer will also be released as part of the brewery's popular NoDable Series.
6-6:30 pm: Get your mingle on and grab a beer
6:30-6:45 pm: Creative brief overview
6:45-Whenever: Designer-Brewer collaboration time
There is plenty of parking behind the brewery.
This event is free to members and the public.
NoDa Brewing Company is a unique microbrewery that offers a variety of small-batch craft beers.