Customer-experience (CX) is one of the fastest-growing career areas for designers – and for good reason – businesses know that customer-focused experiences informed by market research, refined through user research, and improved over time through metrics and feedback is key to driving market share, sales, and conversions.

Designing best-in-class digital product experiences requires market and user research, interaction design, copywriting, visual design, content strategy, and development professionals. Join Ben Swink and John Blackwell from CapTech Consulting as they explore the basics of interaction design through activities (IxD), where it fits in the product lifecycle, and how you can use these skills to inform your design conversations.

Takeaways

• How to make and when to use task and user flows
• Interaction design principles and how to approach wireframing
• Lo-fidelity wireframing and annotation best practices
• Other areas to consider when wireframing experiences, including adaptive and responsive design, accessibility, and development technologies.