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Project Feature: Food Lion Food Truck

Written by
Adam Iscrupe
Published
July 2, 2013
Categories

The team at Theory House, a shopper marketing agency in Charlotte, has designed and is activating a great initiative for their grocery client, Food Lion. As part of the retailer’s focus on an improved produce offering, they developed a “Fresh from the Field” sampling tour.

The food truck pictured above will be touring the Baltimore/DC area over the summer months to sample fresh and delicious fruits and vegetables and drive store traffic with coupon offers.

Check out more images and learn about the tour here.

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AIGA Charlotte loves sharing cool projects with the Charlotte design community. Do you have something you’re proud of? Contact Patrick Saleeby and you could be featured next.

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