Project Feature: Food Lion Food Truck

The team at Theory House, a shopper marketing agency in Charlotte, has designed and is activating a great initiative for their grocery client, Food Lion. As part of the retailer’s focus on an improved produce offering, they developed a “Fresh from the Field” sampling tour.

The food truck pictured above will be touring the Baltimore/DC area over the summer months to sample fresh and delicious fruits and vegetables and drive store traffic with coupon offers.

Check out more images and learn about the tour here.

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AIGA Charlotte loves sharing cool projects with the Charlotte design community. Do you have something you’re proud of? Contact Patrick Saleeby and you could be featured next.

By Adam Iscrupe
Published July 2, 2013
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