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Domtar & AIGA Charlotte: Part Deux

Written by
aigacharlotte
Published
April 17, 2013
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We at AIGA Charlotte couldn’t be happier to announce that Domtar has agreed to come on as a Chapter partner for another year. Their contribution enables us to continue to provide inspiring events for the AIGA Charlotte community. We’ve asked Ashley Maydak, Domtar’s Sustainable Business & Brand Management Graphic Designer & Web Specialist, to fill us in on what they are up to as a company and to talk a little about what the partnership means to them.

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What’s New
Domtar is North America’s largest marketer of uncoated printing paper and a leader in environmentally responsible practices. We’re committed to the responsible use of paper, but we’re also committed to communicating paper’s place and value to the businesses and people that use our products everyday. Of all those people, we consider designers to be one of the most important. We understand that designers do more than just make pretty things. Designers play a huge role in communicating important messages to the world and we’re proud to have our products in the equation. Our year as an AIGA Charlotte Chapter Partner has given us a front row seat to this innovative group of individuals and allowed us to better understand the unique struggles and joys faced by this group.

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Recently, we’ve launched our Cougar Paper Community, a gathering space for dreamers and doers. On a regular basis for many years, we’ve received incredible printed pieces from designers and printers from all over the United States and Canada. Recently, we decided to give these pieces a home online so we could share them with the world. Even though the site is brand new we’ve already received a large number of incredible submissions and we’d love to receive some from the Charlotte design community.

Our Partnership
Being partners with AIGA Charlotte encouraged us to get more involved with the organization as a whole. Last October, we were honored to be the paper sponsor for the GAIN: AIGA Design for Social Value conference in San Francisco, CA. Helping AIGA to promote design and the life-changing impact it can have all over the world was a wonderful experience.

We’re also incredibly excited to facilitate AIGA Charlotte’s relationship with one of the city’s local agencies, Eric Mower and Associates. In early June, Domtar will sponsor a Meet Your Neighbor event held at the EMA offices lead featuring Partner/Creative Director Patrick Short. (Keep an eye out on aigacharlotte.org/events in the next couple weeks.) Patrick is part of the ultra-creative team responsible for the development of Domtar’s PAPERbecause campaign. In addition to generating meaningful ads for us, they’re also always on the lookout for innovative ways to promote the campaign (most recently at SXSW with the Paper Hotspot.)

We couldn’t be more thrilled with their work.

Domtar is incredibly excited about what year two of our AIGA Charlotte chapter partnership holds. This group works tirelessly to make sure their events are engaging, useful and inspirational. So if you haven’t joined the organization, please consider doing so. I look forward to seeing you at the next event!

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